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TVS Motor Company – A peppy ride

TVS Motor Company

Venu Srinivasan (centre), Chairman, TVS Motor Company, has channeled the growth story of the company by adopting a work ethos that enables it to manufacture world-class products. He is seen here along with President and CEO KN Radhakrishnan (left), and Joint Managing Director Sudarshan Venu (right), at the launch of TVS Apache RTR 200 and TVS Victor in Chennai in 2016.

Featured prominently in the top ten two-wheeler manufacturers of the world, the TVS Motor Company (TVSM) has over 28 million customers in 60 countries. It is the flagship company of the TVS Group, a conglomerate with interests in automobiles, aviation, education, electronics, energy, finance, housing, insurance, investment, logistics, service and textiles.

Founded in 1911 by TV Sundaram Iyengar who started Southern Roadways Limited in Madurai, the TVS Motor Company has an annual production capacity of 3.5 million two-wheelers (motorcycles, scooters and mopeds) and 1.2 lakh three-wheelers (autorickshaws).

TVS Motor Company

Three state-of-the-art manufacturing plants in India

Established as Sundaram Clayton, in collaboration with Clayton Dewandre Holdings, UK, TVSM manufactured India’s first moped, the TVS 50 at Hosur in 1980. This was followed by a joint venture with Suzuki Motor Corporation (SMC) called TVS Suzuki to manufacture motorcycles. Subsequently, TVS bought out Suzuki’s stake, and the TVS Motor Company came into being in 2001.

While the Group derives its name from the initials of the founder, the company interprets the letters as ‘Trust, Value, and Service,’ verily its guiding principles, and strongly endorsed by Venu Srinivasan, Chairman, TVSM, who places a premium on excellence.
True to the TVS way of life, TVSM has recorded several firsts with its impressive ensemble of products. It was the first Indian company to deploy a catalytic converter in a 100cc motorcycle and it is the only two-wheeler company to have received the prestigious Deming Prize and has been recently ranked the number one company in the JD Power Customer Service Satisfaction Survey.

Virat Kohli - The peppy TVS Sport

Virat Kohli – The peppy TVS Sport

The motorcycle profile of TVSM includes TVS Sport and TVS Star City+ in the economy segment, TVS Victor and TVS Phoenix in the executive segment and TVS Apache RTR series in the performance segment. The TVS Scooty Pep+, TVS Scooty Zest 110, TVS Wego and TVS Jupiter constitute the scooter segment, while the TVS XL Super, TVS XL Super Heavy Duty and TVS XL100 form the mopeds segment.

In 2007, the company forayed into the three-wheeler market with TVS King, India’s first twostroke 200cc autorickshaw, which is available in petrol, CNG, LPG and diesel versions.
The company has a strong dealer network of more than 800 authorised main dealerships and 3,000 touch points in India. It has a wholly-owned subsidiary in Indonesia, the PT TVS Motor Company, which manufactures the new generation bebeks (step-through two-wheelers), TVS Neo, Dazz and Rockz, specifically for the Indonesian and ASEAN markets.


Apart from making two-wheelers that are easy to ride, fuelefficient and deliver optimum performance, TVS Motor Company focuses on clean and green technology. It has secured a patent for air-injection systems to improve fuel efficiency.
It developed the first indigenous four-stroke, 100cc motorcycle in India, the TVS Victor in 2001, for which the company was honoured with a National Award from the Technology Development Board, Government of India. The TVS Apache RTR 200 4V, launched in 2016, has India’s first oil-cooled chamber construct with RAM-air assisted cooling, which reduces the engine’s temperature by 10℃ without compromising on power. It is also the first Indian company to launch the dual-channel ABS (anti-lock braking system which ensures that the wheels continue to rotate while braking, to avoid skidding and accidents) in the TVS Apache RTR 180.


  • The TVS Motor Company’s strong passion for quality and innovation has won it several prominent awards, including the prestigious Deming Award. It is the only two-wheeler manufacturer in the world to have won this award which is given by the Union of Japanese Scientists and Engineers (JUSE) to recognise organisations that have successfully implemented TQM in their daily operations.
  • Named as the Two-wheeler Manufacturer of the Year in the NDTV Car and Bike Awards, 2015
  • TVS Wego and TVS Apache RTR 180 claimed top spots in the JD Power India Initial Quality Study (IQS) 2016. TVS Scooty Zest and TVS Star City+ topped the charts in their respective segments in the JD Power India Automotive Performance, Execution and Layout (2W APEAL) study 2016.
  • Awarded the highest rating in customer service satisfaction (CSI) in the two-wheeler industry as per the inaugural survey conducted by JD Power India 2016
  • Named the Most Trusted Brand in the Two-Wheeler Category in the Economic Times Most Trusted Brand Survey, 2012
  • Chairman Venu Srinivasan was awarded the Padma Shri by the Government of India in 2012. The University of Warwick, UK, conferred upon him an honorary Doctorate of Science degree. He has won many other laurels, including The JRD Tata Corporate Award, The Star of Asia Award by Business Week, The Jamshedji Tata Lifetime Quality Achievement Award, and the Emerging Corporate Giant Award by The Economic Times and the Harvard Business School Association of India.
  • TVS Racing bagged several accolades at the FMSCI 2015 awards. Apart from winning eight championships across all forms of two-wheeler motorsport events like Supercross, rallies and road racing, the company won a special award for the support and promotion of motorsports in India and the award for National Champion Manufacturer of the year for Group B 165cc in 2016.

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TVS Motor Company (TVSM).pdf