Featured prominently in the top ten two-wheeler manufacturers of the world, the TVS Motor Company (TVSM) has over 28 million customers in 60 countries. It is the flagship company of the TVS Group, a conglomerate with interests in automobiles, aviation, education, electronics, energy, finance, housing, insurance, investment, logistics, service and textiles.
Founded in 1911 by TV Sundaram Iyengar who started Southern Roadways Limited in Madurai, the TVS Motor Company has an annual production capacity of 3.5 million two-wheelers (motorcycles, scooters and mopeds) and 1.2 lakh three-wheelers (autorickshaws).
Established as Sundaram Clayton, in collaboration with Clayton Dewandre Holdings, UK, TVSM manufactured India’s first moped, the TVS 50 at Hosur in 1980. This was followed by a joint venture with Suzuki Motor Corporation (SMC) called TVS Suzuki to manufacture motorcycles. Subsequently, TVS bought out Suzuki’s stake, and the TVS Motor Company came into being in 2001.
While the Group derives its name from the initials of the founder, the company interprets the letters as ‘Trust, Value, and Service,’ verily its guiding principles, and strongly endorsed by Venu Srinivasan, Chairman, TVSM, who places a premium on excellence.
True to the TVS way of life, TVSM has recorded several firsts with its impressive ensemble of products. It was the first Indian company to deploy a catalytic converter in a 100cc motorcycle and it is the only two-wheeler company to have received the prestigious Deming Prize and has been recently ranked the number one company in the JD Power Customer Service Satisfaction Survey.
The motorcycle profile of TVSM includes TVS Sport and TVS Star City+ in the economy segment, TVS Victor and TVS Phoenix in the executive segment and TVS Apache RTR series in the performance segment. The TVS Scooty Pep+, TVS Scooty Zest 110, TVS Wego and TVS Jupiter constitute the scooter segment, while the TVS XL Super, TVS XL Super Heavy Duty and TVS XL100 form the mopeds segment.
In 2007, the company forayed into the three-wheeler market with TVS King, India’s first twostroke 200cc autorickshaw, which is available in petrol, CNG, LPG and diesel versions.
The company has a strong dealer network of more than 800 authorised main dealerships and 3,000 touch points in India. It has a wholly-owned subsidiary in Indonesia, the PT TVS Motor Company, which manufactures the new generation bebeks (step-through two-wheelers), TVS Neo, Dazz and Rockz, specifically for the Indonesian and ASEAN markets.
Apart from making two-wheelers that are easy to ride, fuelefficient and deliver optimum performance, TVS Motor Company focuses on clean and green technology. It has secured a patent for air-injection systems to improve fuel efficiency.
It developed the first indigenous four-stroke, 100cc motorcycle in India, the TVS Victor in 2001, for which the company was honoured with a National Award from the Technology Development Board, Government of India. The TVS Apache RTR 200 4V, launched in 2016, has India’s first oil-cooled chamber construct with RAM-air assisted cooling, which reduces the engine’s temperature by 10℃ without compromising on power. It is also the first Indian company to launch the dual-channel ABS (anti-lock braking system which ensures that the wheels continue to rotate while braking, to avoid skidding and accidents) in the TVS Apache RTR 180.
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